Bachelor Degree of Business Computing

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https://testir.kiu.ac.ug/handle/20.500.12306/5675

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Browsing Bachelor Degree of Business Computing by Author "Kanabi, Robert"

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    Internet technologies and business marketing:
    (Kampala International University, College of Economics and Management, 2015-05) Kanabi, Robert
    The study was carried out to establish the relationship between internet technologies and Business marketing in Mukwano Group of Companies, Kampala-Uganda. The research was based on four objectives. (i) to determine the profile of respondents in terms of gender, age, education, enterprise number of years in business. (ii) to examine the different marketing strategies which are used in Mukwano Group of Companies, (iii) to examine the different Internet technological connection tools used in Mukwano Group of Companies, and (iv) to establish the relationship between Internet technologies and Business marketing in Mukwano Group of Companies. In chapter two, the related literature was reviewed which was in line with the objectives and researcher questions of the study. Chapter three focused on the research design, study population, sampling techniques, size and sample size data collection methods and instruments, data analysis and limitations of the study. The researcher had a total population of 88 respondents from which only 66 were chosen. Chapter four of this research had the presentation, interpretation and analysis of findings. The data was presented in form of tables, and graphs. The researcher followed the questionnaire from the Bio data characteristics of the respondents and then the objectives of the study. As per the demographic characteristics of the respondents, majority were men compared to women. It was implied that the age bracket of 41-50 had majority of the respondents because they were considered to work harder than those within the age bracket of 30-40. In reference to the researcher's fmdings on level of internet usage in MGCs, 70% of the total respondents who were the majority who indicated that Internet usage in MGCs are very high. Chapter five contained the summary of the findings and discussions of fmdings about the research. The researcher summarized that, Mukwano group of industries use basic communication category of Internet technologies and that above 50% of all the respondents had adopted technology of one form or the other as best suited their situations. The study therefore concludes that there exists a recognizable level of ICT adoption and integration in MGCs .It is therefore, necessary to develop programs and solid strategies aimed at sustaining the ever growing quest in this technological arena by cutting cost, offering competitive leverages and managing business dynamics in MGCs.