A study on the performance of marketers: a case study of Mukwano group of industries
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Date
2006-04
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala International University, School of Business and Management
Abstract
The study set out to analyze the factors that affect the performance of the marketing staff
in industries taking a case study of Mukwano group of industries. The inquiry was
focused on areas of motivation, remuneration and reward administration, training and
appraisals, and performance review. Using the analytical design, information was got from a
sample of 60 marketers through interviews and self-administered questionnaires.
Quantitative data was analyzed using tables and tests were employed to test the
relationship between the variables and measured in the study. Results from the study
indicate that motivation, remuneration and reward administration, training, and appraisals
and performance review affects performance, whereby these variables hade a significant
positive effect on marketers' performance. It was however confirmed that under the
variables motivation recognition and appreciation was not a significant effect of
performance on those employees who fall under the rank of marketing officers. Arising
from the findings, the study made recommendations as regards to motivation,
remuneration and reward administration, training and appraisals and performance review.
Further more the study recommended areas for further research. These include a
comparative study to make an in depth study and an investigation into the factors
affecting the performance of marketers.
Description
A dissertation submitted to the School of Business and Management in partial fulfilment of the requirement for the Award of a Bachelor’s Degree in Business Administration of Kampala International University
Keywords
marketers, performance, industries.