The Effect of Advertising on Sales in the Service Company: A Case Study of Crown Beverages Mountain Dew
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Date
2012-10
Authors
Journal Title
Journal ISSN
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Publisher
Kampala International University, bachelors degree in business administration
Abstract
The study was to establish the effect of advertising on sales volume m
multinational companies. It was guided by the following objectives, to
understand what is advertising, to understand what is sales, to establish
what a effective good advert should contain and establishing the
relationship between advertising and sales in multinational companies.
Advertising as one of the marketing strategy to has influence on sales
volume as it helps in making customer to be aware of the company and
its products. It stimulates consumer spending on the particular product.
According to the research, the study concluded that, multinational
companies should explore this opportunity as a way of marketing their
product globally simply because advertising is the most cost effective
means of mass communication and it has a persuasive power to the
customers.
According to there search, the study also concluded that, sales volume
do not necessarily increase due to advertising but there are other
factors such as quality of the product, branding and packaging,
channels of distribution, price of the product and many other strategies
that multinational companies should concentrate on.
The study recommended that, multinational companies should apportion
funds on advertising since it is the easiest and fastest way to reach the
customers. Also multinational companies should employ and train strong
sales force relating to the marketing condition simply because it
enhances an integrated marketing communication between multinational
companies and its customers.
Description
A Research Proposal Submitted To the School Of Business and Economics Management in Partial Fulfillment for the Award of a Bachelors Degree in Business Administration Kampala International University
Keywords
Advertising on Sales, Crown Beverages Mountain Dew