The role of advertisement in the moral degeneration of the youth: case study Nakivubo / ST. Balikuddembe Market Area

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Kampala International University.College Of Humanities and social science
The aim of this study was to analyse the role of media advertising in moral degenerations of the youth. The problem of advertising has been in existence for long in Uganda, despite various measures taken by the Uganda Government and various NGOs to end these problems. The study sample is based on respondents from St. Balikuddembe market in Kampala city. The selected sample includes businessmen and workers; it comprises the male and female. Data were collected through quantitative and qualitative methods. The researcher tried to find out the effects of advertisement in moral degenerating of the society, the youth in particular.
Research report submitted to the Faculty of Social Sciences in partial fulfilment of the requirement for the award of a bachelor in Mass Communication Degree at Kampala International University.
Advertisement, Degeneration, Youth