Analysis of the factors influencing customer adoption of internet banking in Uganda
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Date
2018-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Kampala international international: College of Economics and Management
Abstract
The adoption of internet banking as a platform for offering banking services is on a steady rise globally. The purpose of this study is to examine the factors influencing customer adoption of internet banking in Uganda. The study will utilize an Integrated Model Framework to investigate the factors that influence customer adoption of internet banking in Uganda. Variables will; be drawn from traditional models that offer separate and theoretically sound constructs, namely; Theory of Perceived Risk, Technological Acceptance Model, Theory of Planned Behavior, Theory of Reasoned Action, Diffusion of innovation Theory and the ABC Model of Attitudes. The scope of the research are Ugandans who hold an account with any of the commercial banks in Uganda between July and August 2018. Questionnaire will be distributed to customers either inside banking halls or while entering or leaving the banking hall in sampled bank branches
Description
A thesis submitted in partial fulfillment of the bachelor degree of business administration to Kampala international university
Keywords
Business administration, Customer adoption, Internet banking, Uganda