Master of Business Administration - Main and Ishaka Campus

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2003 fisheries management act and compliance of fishermen in Lake Victoria, Igombe fishing village Tanzania
(Kampala International University,College of Economics and Management, 2011-09) Kaizilege, Emmanuel; Rushoke
The main purpose of this study was to investigate the 2003 Fisheries’ Management Act and compliance of Fishermen in Lake Victoria, Igombe Fishing Village Tanzania. A comparison was done between various factors to establish reasons for the prevalent trend. Relevant literature was reviewed based on the study objectives. The study was based on descriptive survey method. A total of 150 respondents from the Igombe fishing community gave responses to Questionnaires that had close and open ended questions. The study followed a paradigm of non experimental descriptive research which was a correlation study research design. Data was analyzed using frequencies and spearman’s correlation coefficient to determine the level of compliance. The major findings study revealed were low levels of education, fishing illegalities, the fish act has lived out its objectives, political interference and high costs of recommended fishing equipment contributed to a negative correlation to the compliance of the fishermen in Tanzania and hindered the implementation and enforcement of the fish act in Igombe fishing community. The study recommended that there should be; All Laws including the Fish Act are dynamic depending on emerging issues. The Fish Act is outdated. As such, there is need to review the Law periodically to address the going concerns that emerge from time to time. There is urgent need for increased staff levels for implementation and enforcement of the fisheries law, and to develop human resources capacity in fisheries management, monitoring, controlling and surveillance, and that of other stakeholders to support government efforts. There is need to increase the capacity of the Department of Fisheries Resources in enforcement and prosecution of illegal, unregulated and unreported fishing and illicit trade in immature fish coupled with acquisition of equipment like patrol vehicles and communication gadgets needed for efficient enforcement of regulations in the Fish Act
Accountability and performance of local government programs. A case study of national agricultural advisory services (naads) in Rukungiri district
(Kampala international international, College of Economics and Management, 2011-09) Keneth, Byaruhanga
This study has been done with the aim establishing the relationship between accountability procedures and performance of Local Government programmes, a case study of National Agricultural Advisory Services (NAADS) in Rukungiri district. The study adopted both qualitative and quantitative approaches to analyze the data from respondents. The population included the stakeholders of NAADS with the experience in handling activities of NAADS in Rukungiri district. These respondents were sub county chiefs, sub accountants, former beneficiaries of NAADS, present beneficiaries of NAADS, Sub County NAADS coordinators, District NAADS coordinator, District planner. The respondents in this study responded to a 5-point likert scale survey instrument and open ended questionnaires. 270 respondents were given questionnaires and all the 270 questionnaires were returned fully answered representing a response of 100%. The data was analyzed using descriptive statistics and correlation analysis. The results have revealed that there exists a relationship between accountability procedures and performance of NAADS activities in Rukungiri district. On the basis of the findings from the field, the researcher recommends that there is need to place an increased focus on the involvement of NAADS officials in accountability procedure programmes in order for them to enhance performance.
Accounting information and decision making in selected international banks in Kampala, Uganda
(2014-09) Mohamed A, hmed Elshiekh Omer
The study was motivated by the need to determine relationship between accounting information and decision making in the selected International banks in Kampala, Uganda. The study was guided by four objectives: 1) To determine the relationship between accounting information completeness and financing decision in selected International Banks in Kampala, 2)To determine the relationship between accounting information relevance and financing decision in selected International Banks in Kampala, 3)To establish the relationship between accounting information authenticity and financing decision in selected International Banks in Kampala, and 4)To determine the relationship between accounting information accessibility and financing decision in selected International Banks in Kampala. The researcher used descriptive co relational research design and the main instrument of data collection was questionnaire.The target population was comprised of chief accountants, accountants, auditors and managers from Tropical Bank, Equity bank, Stanbic bank and Cairo Bank. It is estimated that the total population is 141. Data was analyzed using frequencies and percentages, descriptive means and standard deviation. The findings indicate that there is a strong positive relationship between accounting information and decision making . The researcher recommended that to enhance Accounting information of International Banks in Kampala they should emphasize more on autonomy of International Banks in terms of authenticity, completeness, relevance and accessibility of accounting information. The study also recommended these banks to be transparent while disclosing financial statements. And it also recommended managers to decrease dependence on factors like man intuition when they make business decisions.
Accounting information system and financial performance of Commercial Banks in Kampala, Uganda
(Kampala International University, College of Economics and Management, 2019-07) Kawanguzi, Paul Daniel
This study was about an assessment of the impact of computerized information systems on the financial performance of selected commercial banks in Kampala; a case of; Centenary bank, DFCU bank And Stanbic bank, Kampala- Uganda. The study was guided by three objectives; (i) To investigate the relationship between Accounting Information System hardware and Profitability of commercial banks in Kampala, Uganda, (ii) To establish the relationship between Accounting Information System Software and Liquidity of commercial banks in Kampala, Uganda and (iii) To establish the relationship between Accounting Information system Personnel and productivity of Commercial banks in Kampala, Uganda. The study employed both probability and non-probability sampling techniques i.e. simple random sampling and purposive sampling techniques to select respondents. The population targeted a study population of 160 respondents of whom a sample of 113 respondents who were employees of the selected commercial banks in Kampala-Uganda. The study employed both purposive and random sampling techniques to select the study sample size. The data collected were analyzed using SPSS. The study however concluded that, determining the efficiency and effectiveness in the implementation of the operational activity of the bank is achieved through the output of accounting information systems; the role of accounting information systems in the control of short-term activities is strengthened by using other methods of control such as decentralization or accounting responsibility. This study recommends that, there is need to harmonize and standardize the deployment of accounting software packages in the banks to engender uniformity and assist the regulatory authorities in their supervisory roles, and emphasized that, the poor management of the accounting information system due to technical problems, communication problems, and poor training and maintenance culture should overcome because the said failures may result into low productivity, loss of the information technology inventory as well as loss of important and confidential data.
Accounting Information System and Management Decision Making In Selected Telecommunication Firms in Borama District, Somali Land.
(Kampala International University, masters of business administration, 2012-07) Rahma Hassan, Samatar
This study determined the correlation between accounting information system and management decision making in Somaliland by taking the information of Teleson and Somtel Telecommunication firms in Borama District. This study sought to: to determine the profile of the respondents in terms of age, gender, qualification, experience, in the telecommunication companies determine the extent of accounting information system and th,e level of management decision making in Telesom and Somtel Telecommunication firms in Borama District. The study was conducted using descriptive correlation design, the target population of study was 150, and the sample size employed was 109, the purposive sampling was utilized to select the respondents, using questionnaire techniques. The study established that there is a significant relationship between accounting information system and the level of management decision making. It concluded a positive correlation between AIS and the level of management decision making. The study recommended that, companies should invest in accounting information system if they must realize better decision making, faster financial reporting and availability of financial information.
Accounting information system and management decision making in selected telecommunication firms in Borama District, Somaliland.
(Kampala International University. College of Economics and Management, 2012-07) Rahma Hassan, Samatar
This study determined the correlation between accounting information system and management decision making in Somaliland by taking the information of Teleson and Somtel Telecommunication firms in Borama District. This study sought to: to determine the profile of the respondents in terms of age, gender, qualification, experience, in the telecommunication companies determine the extent of accounting information system and the level of management decision making in Telesom and Somtel Telecommunication firms in Borama District. The study was conducted using descriptive correlation design, the target population of study was 150, and the sample size employed was 109, the purposive sampling was utilized to select the respondents, using questionnaire techniques. The study established that there is a significant relationship between accounting information system and the level of management decision making. It concluded a positive correlation between AIS and the level of management decision making. The study recommended that, companies should invest in accounting information system if they must realize better decision making, faster financial reporting and availability of financial information.
Accounting information system and management decision making in telecommunication firms in Borama, Somaliland
(Kampala International University, College of Economics and Management, 2014-10) Abdullah, Abdulkarim Muse
This study investigated accounting information system and management decision making in selected telecommunication companies in Somaliland. The study was guided by the following objectives: i) to determine the level of accounting information system among selected telecommunication firms in Borama, Somaliland; ii) to establish the level of management decision making amon6 selected telecommunication firms in Borama, Somaliland and iii) to examine the relationship between the level of accounting information system and the level of management decision making among selected telecommunication firms in Borama, Somaliland. The study used cross-sectional survey design using both the quantitative and qualitative methods of data collection. Qualitative data were coded and categorized into meaningful themes for interpretation while quantitative data were presented in frequency and percentage tables and analyzed with the help of SPSS data editor. The established a satisfactory level of accounting information system (3.60) and a satisfactory level o 'management decision making (3.28). Furthermore, the study also established that there was no significant correlation between accounting informalion system and management decision making among telecommunication firms in Borama, Somali land (r=0.490, Sig=0.151 ). The study concluded that data recording in the firms are often not accurately recorded and management makes only centralized decision making. The study recommended that companies should ensure that company data are accurately recorded and processed. This would ensure efficient controls in computerized accounting for the firms and that management should use both centralized and decentralized decision making. This WJuld help the top management to take into account any suggestions or opinions from the lower management to take decisions.
Accounting information system and organizational performance in selected trading companies in Bosaaso-Somalia
(Kampala International University, College of Economics and management, 2018-11) Mohamed, Said; Ahmed
The study aimed to examine accounting information system on organizational performance in the selected trading companies in Bosaaso-Somalia. The specific objectives of the study were first, to examine whether there is a relationship between system quality and organizational performance, secondly to establish whether a relationship exists between information quality and organizational performance and thirdly to find out if there is a relationship between system security and organizational performance in the selected trading companies in Bosaaso-Somalia. The study used cross-sectional correlation research design with population of the study consisting of 7 tradingcompaniesselected using random sampling technique. Data were collected from 124 respondents using questionnaires. The demographics questionnaires were analyzed by simple descriptive statistic presented in frequency tables and percentages. For objectives, one, two and three relationships testing was done using Pearson linear coefficient correlation and finally effects of accounting information system on organizational performance was analyzed by regression linear analysis at 0.05 significance level. The study found that there was a significant positive relationship between system quality and organizational performance in Selectedtrading companies in Bosaaso-Somalia. The results disclosed that, there was no positive relationship between information quality and organizational performance in selected trading companies in Bosaaso-Somalia The results unveiled that there exists a significant positive relationship between system security and organizational performance in selected trading companies in Bosaaso-Somalia. Finally the results show that accounting information system have an overall significant effect on organizational performance. Recommendation for the study is that, there is a need to investigate other factors that affect organizational performance other than accounting information system. This is because, accounting information system only accounts for almost 22% of the levels of organizational performance.Contribution to knowledge; the study has provided empirical evidence on therelationship between accounting information system and organizational performance in Bosaaso-Somalia.
Accounting information system and organizational performance in selected trading companies in Bosaaso-Somalia
(Kampala International University, 2018-12) Mohamed, Ahmed Said
The study aimed to examine accounting information system on organizational performance in the selected trading companies in Bosaaso-Somalia. The specific objectives of the study were first, to examine whether there is a relationship between system quality and organizational performance, secondly to establish whether a relationship exists between information quality and organizational performance and thirdly to find out if there is a relationship between system security and organizational performance in the selected trading companies in Bosaaso-Somalia. The study used cross-sectional correlation research design with population of the study consisting of 7 trading companies selected using random sampling technique. Data were collected from 124 respondents using questionnaires. The demographics questionnaires were analyzed by simple descriptive statistic presented in frequency tables and percentages. For objectives, one, two and three relationships testing was done using Pearson linear coefficient correlation and finally effects of accounting information system on organizational performance was analyzed by regression linear analysis at 0.05 significance level. The study found that there was a significant positive relationship between system quality and organizational performance in Selected trading companies in Bosaaso-Somalia. The results disclosed that, there was no positive relationship between information quality and organizational performance in selected trading companies in Bosaaso-Somalia The results unveiled that there exists a significant positive relationship between system security and organizational performance in selected trading companies in Bosaaso-Somalia. Finally the results show that accounting information system have an overall significant effect on organizational performance. Recommendation for the study is that, there is a need to investigate other factors that affect organizational performance other than accounting information system. This is because, accounting information system only accounts for almost 22% of the levels of organizational performance. the study contributed to knowledge by empirical evidence on the relationship between accounting information system and organizational performance in Bosaaso-Somalia
Accounting Information Systems and Financial Performance In Banque Populaire Du Rwanda In Kigali, Rwanda.
(Kampala International University, College of Humanities and social sciences., 2012-10) Turyamushanga, Labson
The study examined the relationship between Accounting information system and financial performance in Banque Populaire de Rwanda and it was based on six specific objectives: (a) to determine respondents’ profile in terms of gender, age, level of educational, position and experience; (b) level of accounting information system; (c) level of financial performance; and (d)to determine if there is a significant difference in the level of AIS in terms of accounting information and financial reporting according to relevant profile variable; (e) to establish if there is a significant difference in the level of financial performance in terms of profitability, liquidity and growth according to relevant profile variables; (f) to establish if there is a significant relationship between the levels of Accounting information system and financial performance in selected financial institutions in Rwanda. The study used a descriptive correlation research design. SAQ were used to collect primary data from 100 out of 134 employees, using simple random sampling. Data analysis was done using SPSS’s frequencies and percentages; means and PLCC. Findings revealed that majority of the respondents were male, falling in the age bracket of 20 — 30 years, with bachelor’s degree, and experience between 2 — 4 years. Means showed that both the level of accounting information system implementation and the level of financial performance of BPR Bank were satisfactory. PLCC revealed a positive and significant relationship between accounting information system implementation and the level of financial performance of BPR while regression analysis showed that accounting information system contributes 88% to financial performance. Basing on the above findings, the researcher made the following recommendations: (i) financial institution should increase the rate and preparedness to meet their current liabilities, (ii) the percentage of business profit retained for expansion purposes need to be increased, (iii) Business plans to list on the stock exchange in future need to be handled sophisticatedly , (iv) on the time capturing and accurately recording transactions need to be emphasized all the time (v) Budgets should be prepared to forecast operations and compare estimate with actual results, and (vi) accounting policies adopted need to be applied consistently.
Accounting information systems and performance of nongovernmental organizations in Rwanda; a case study of world vision Rwanda
(Kampala International University, 2012) Ntambara, Rukundo Emmy
The research work entitled “Accounting information systems and performance of NGOs, a case study of World Vision Rwanda” has been conducted with a main objectives which included; (i)To find out the role of Accounting information systems and performance of NGOs, World Vision Rwanda being a case study, (ii)To analyze whether accounting information is considerably used in organization decision making, (iii)To identify the relationship between accounting information systems and performance of NGOs, in Rwanda based on the findings obtained from world vision Rwanda. The study problem was also stated as the low consideration of the accounting information systems in the performance of NGOs in Rwanda. Both Primary and secondary data were used so as to achieve the objectives of this study. Primary data were obtained using questionnaires, interview schedules and observations, while secondary data was obtained through library search and other related literature. The research methodology included the research design which was the descriptive research design, study population, sampling techniques, sample size, sources of data, and data collection methods, data processing and analysis, ethical consideration, and limitation of the study. The research came up with the findings that specify the role of accounting information system in achieving NGO goals. An accounting information system provides all the equipments that are needed to keep track of organization financial proceedings and finally play significant roles on achievement of NGO goals. The recommendations were also highlighted in this study which emphasized on the use of accounting information systems by NGOs. The identified areas of research were Operational audit and NGO success, Fund raising strategies for NGO development, and internal audit and NGO performance.
Accounting procedure and profitability of some selected small scale enterprises in Mogadishu Somalia.
(Kampala International University, College of Economics and Management, 2012-01) Hussein, Shamso Ahmed
This study was carried out to determine accounting procedure and profitability, the study was guided by four objectives: To determine the demographic characteristics of the respondents, To find out the level of accounting procedure in the selected small scale enterprise, to determine the level of profitability in the selected small scale enterprises and to establish whether there is a relationship the level of accounting procedures and level of profitability in the selected small scale enterprise. The study was conducted through descriptive survey and a correlation research design, quantitative approach with questionnaires a target population of 200 and sample size for 133 respondents from selected small scale enterprises in Mogadishu, Somalia. The first objective the researcher indicated that the whole small scale enterprise was dominated by men. The second objective showed that the extent of accounting procedures in the selected small scale is good as the mean showed. The third objective indicated that the level profitability in selected small scale enterprises show fair as presented the mean. The researcher found through the study that accounting procedure and profitability of selected small scale enterprises are significant correlated, and the relationship between them is strong relationship. Overall, small scale enterprise in Mogadishu use FIFO method in inventory evaluation, most of the small scale enterprises in Mogadishu use JIT for stocking inventories. All in the entire researcher recommended that the selected small scale enterprise have to train their employees and as well as managers towards accounting procedure
Accounting system and financial information on performance management in selected secondary schools in Ngororero District, Rwanda
(Kampala International University, 2011) Bagenzi, Norbert
Research is conducted on accounting system and financial information on performance management in selected secondary schools in Ngororero District, Rwanda. It had the purpose of assessing the role of accounting system and financial information in secondary school performance management. The researcher had to respond to following questions: What are the levels of accounting system, financial information and performance management? Is there a significant correlation between Accounting system vs performance management and financial information vs performance management? The study was designed according to a descriptive co relational and expost-factor design. The population concerned by this research was teachers and administrators from four sectors of Ngororero District. The sample size was one hundred sixteen (116) teachers and administrators together. The research analysis was based on their answers provided through questionnaire. The SPSS was the package used to analyze all the data. The data were expressed into tables and were processed using frequency distribution, means and Pearson’s Linear Correlation coefficient. The research findings stated that there is a positive and significant correlation between accounting system, financial information and performance management. Unfortunately, financial information is not used to perform school management. The researcher recommended an accounting framework for schools, accounting training, new staff recruitment, modern materials and computerized accounting system, independency in financial management, and decision- making through financial information.
Adapting to change and organizational growth in small and medium size enterprises in microfinance deposit taking institutions in central Uganda.
(Kampala International University.College of Economics and Management, 2013-12) Edith Murugi, Waruru
This study investigated the effect of adapting to change and organizational growth in Small and Medium Sized Enterprises (SMEs) in selected Micro-Finance Deposit Taking Institutions (MDis) in the central region in Uganda. The parameters of change included technology, innovation, research and development and competent management. Growth was considered in terms of revenue, profitability and liquidity. The population consisted of 150 respondents with a sample size of 109. Data was collected by use of questionnaire and interview guide, according to the research objectives and questions which were encoded into the statistical research package for social sciences (SPSS). Data was processed and analyzed using descriptive statistics to show the frequencies and percentage distribution. The mean and standard deviations were applied to establish the level of adapting to change and organizational growth in the selected MDis in the central region in Uganda. The Pearson's linear correlation coefficient (PLCC) was used to correlate the independent and dependent variables to test the existence of significant relationship between the two variables. The findings also indicated a significant positive correlation between the dependent and independent variables based on 0.01 level of significant and therefore rejecting the null hypothesis, that there is no significant relationship between adapting to change and organizational growth in microfinance deposit taking institutions in the Central region in Uganda. The study according to the results from the respondents enabled the researcher to conclude that adapting to change in technology, innovation, research and development and also having competent management is imperative if the small and medium sized enterprises specifically the microfinance deposit taking institutions are to achieve organizational growth in terms of revenue, profitability and liquidity. The researcher recommended that MDis of SME nature should adapt to change as an ongoing process in order to achieve the organizational growth
Adapting to change and organizational growth in small and medium size enterprises in microfinance taking institutions in Central Uganda.
(Kampala International University, College of Economics and Management, 2013-12) Edith Murugi, Waruru
This study investigated the effect of adapting to change and organizational growth in Small and Medium Sized Enterprises (SMEs) in selected Micro-Finance Deposit Taking Institutions (MDIs) in the central region in Uganda. The parameters of change included technology, innovation, research and development and competent management. Growth was considered in terms of revenue, profitability and liquidity. The population consisted of 150 respondents with a sample size of 109. Data was collected by use of questionnaire and interview guide, according to the research objectives and questions which were encoded into the statistical research package for social sciences (SPSS). Data was processed and analyzed using descriptive statistics to show the frequencies and percentage distribution. The mean and standard deviations were applied to establish the level of adapting to change and organizational growth in the selected MDis in the central region in Uganda. The Pearson's linear correlation coefficient (PLCC) was used to correlate the independent and dependent variables to test the existence of significant relationship between the two variables. The findings also indicated a significant positive correlation between the dependent and independent variables based on 0.01 level of significant and therefore rejecting the null hypothesis, that there is no significant relationship between adapting to change and organizational growth in microfinance deposit taking institutions in the Central region in Uganda. The study according to the results from the respondents enabled the researcher to conclude that adapting to change in technology, innovation, research and development and also having competent management is imperative if the small and medium sized enterprises specifically the microfinance deposit taking institutions are to achieve organizational growth in terms of revenue, profitability and liquidity. The researcher recommended that MDis of SME nature should adapt to change as an ongoing process in order to achieve the organizational growth
Administrative and Technical Staff Perceptions on Training Opportunities and their Potential Performance at the National University of Rwanda
(Kampala International University, College of Economics and Management, 2011-09) Ntwali, Justice
This study was carried out under the title, “Administrative and Technica’ Staff Perceptions on Training Opportunities and their Potentiali Performance at the Nationali University of Rwanda”. Its purpose was to identify the perceptions of the NUR Administrative and Technical staff on training opportunities and their potential performance at NUR. Four objectives of this research were to identify the profile of the respondents in terms of gender, age, educational level, marital status and length of service at NUR; to determine the extent of the administrative and technical staff perceptions on training opportunities at NUR; to establish the level of potential performance of the administrative and technical staff at NUR, and to determine if there was a significant relationship between the extent of administrative and technical staff perceptions on training opportunities and the level of staff potential performance at NUR. The hypothesis was that there is no significant relationship between the extent of administrative and technical staff perceptions on training opportunities and the level of their potential performance at NUR. The research design of the present study was descriptive and correlational. The research was carried on a population of 182 employees with a sample size of 125 employees. The data were collected through questionnaires. The findings of this study revealed that male respondents outnumbered female respondents, the prevailing class age was 21-30 and their previous working experience was between 5 and 10 years. The study revealed also that the level of perceptions of the staff towards training opportunities and their potential performance was moderate, meaning that the respondents disagreed with some doubt that allocation of training opportunities affects their potential performance. Finally, the study revealed that there is no significant relationship between the extent of perceptions of the staff under study and the level of potential performance, meaning that the Ho was accepted. This opposes Okereke et al (2011) that accessibility of the civil servants to training and manpower development is expected to enhance their job performance and on the contrary (that is, when not accessible), job performance will be retarded. The main recommendation from this study is that NUR Management should carry out a survey to know exactly what influences the staff under this study. Also, as the research was only carried out on administrative and technical staff, further research is recommended on academic staff. vi
Advertisement and market share of telecom companies in Mogadishu Somalia
(Kampala international international : College of Economics and Management, 2011-01) Mohamed, Abdisatar Abdisalan
This study was set out to establish the extent to which advertising affects market share of telecom companies in Mogadishu. Specifically the study wanted to establish the effect of (i) media advertising (ii) billboard advertising and (iii) celebrity advertising, on market share in Mogadishu telecom companies. The study was done by developing a conceptual frame relating advertising and market share. The study employed a descriptive co-relational design; data were collected from 50 respondents using self administered questionnaires as the main data collection instruments. Data were analyzed at uni-variate level using frequency counts and summary statistics and Pearson Linear Correlation coefficient at bi variate level. The study revealed that media, billboard, and celebrity affect market share, in significant relationships with r-value = 0.860, 0.864 and 0.911 in respectively. From the above findings appropriate conclusions and recommendations including those for further research were made. Recommendations from the study were (i) The firms should maintain the current promotions and try to implement media advertising programs effectively (ii) the firms should train their marketing and sales staff (iii) Communications efforts should be viewed from the perspective of managing long term customer relationships (iv) firms should choose appropriateness celebrities who have got influence in their places along sides other forms of advertising.
Advertisement and market share of tellecom companies in Mogadishu Somalia
(Kampala International University, 2016) Abdisalan, Mohamed Abdisatar
This study was set out to establish the extent to which advertising affects market share of telecom companies in Mogadishu. Specifically the study wanted to establish the effect of (i) media advertising (ii) billboard advertising and (iii) celebrity advertising, on market share in Mogadishu telecom companies. The study was done by developing a conceptual frame relating advertising and market share. The study employed a descriptive co-relational design; data were collected from 50 respondents using self administered questionnaires as the main data collection instruments. Data were analyzed at uni-variate level using frequency counts and summary statistics and Pearson Linear Correlation coefficient at bi-variate level. The study revealed that media, billboard, and celebrity affect market share, in significant relationships with r-value = 0.860, 0.864 and 0.911 in respectively. From the above findings appropriate conclusions and recommendations including those for further research were made. Recommendations from the study were (i) The firms should maintain the current promotions and try to implement media advertising programs effectively (ii) the firms should train their marketing and sales staff (iii) Communications efforts should be viewed from the perspective of managing long term customer relationships (iv) firms should choose appropriateness celebrities who have got influence in their places along sides other forms of advertising.
Advertising and business performance in selected hotels in Kigali-city Rwanda
(Kampala International University, 2012) Ngarukiye, Sekanyange Jacques
This study has aroused the interest of the research when the researcher realized that the business performance in some hotels industry in Kigali city had increased significantly in the case that others decreased entire to fell. That is why the researcher has been interested to investigate the level to which advertising affects the business performance of hotels in Kigali city Rwanda. The objectives of this study were to establish the extent to which advertising affects business performance in selected hotels in Kigali city. Specifically, the study established the (i) level of Advertising, (ii) level of business performance, (iii) significant difference between advertising and business performance, (iv) and the relationship between advertising and business performance in selected hotels in Kigali city. The data were collected using questionnaire and analyzed using descriptive survey design and statistics for mean and standard deviation and were analyzed at uni-variate level using frequencies counts and summary statistics and Pearson Linear Correlation Coefficient at bi-variate level. The study revealed that there was a high level of Advertising and there was also a high level of business performance in the selected hotels in Kigali city. There was a significant and positive relationship between the level of Advertising and business performance indicating that the high level of advertising is significantly responsible for the existence of high level of business performance in the selected hotels in Kigali city. This study recommend Hotel managers (owners) to train marketing professionals in advertising, and also to invest reasonably in order to create brand awareness, they should reinforce advertising their products and use other channels of efficient advertising as small business websites or Online lead generation as an Internet marketing in the objective to bring extra revenue. The Ministry of Trade should come up with good policies addressing the use of advertising in hotels industry. The contribution of this study to the entire community is to provide the scientific information’s for making decision on advertising for business performance in selected Hotels in Kigali-City Rwanda.
Advertising and business prosperity of telecommunication companies in Kigali City Rwanda
(Kampala International University, College of Economics & management., 2011-10) Claudelle, Mwizerwa
The purpose of this study was to determine the extent to which advertising affects prosperity of telecommunication companies in Kigali City. Therefore, the study was conducted to (I) to determine the profile of respondents, (ii) to determine the level of advertising, (iii) to determine the level of prosperity, (iv) to establish whether there is a significant difference in the level of advertising and prosperity, (v) to establish whether there is a significant relationship in the level of advertising and prosperity of telecommunication companies in Kigali City. The study employed a descriptive correlation design; data were collected from 133 respondents using self-administered questionnaires as the key data collection instruments. Data were analyzed at univariate level using frequency counts and summary statistics and Pearson Linear Correlation coefficient at bi-variate level and the results revealed that advertising affects prosperity of telecommunication companies. From the above findings, conclusions and recommendations including those for further research were made. The study recommended that telecommunication companies should expose consistent advertisements in time and in place which is convenient to all people in the market and enhance quality service delivery. Telecommunication companies should invest in advertising to create brand awareness. They should also train marketing professionals for the growth the company. Policy makers should make good policies addressing use of telecommunication as a cheaper and most effective way of communicating. They should establish effective regulations for the telecommunications sector in Rwanda.

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